Discount on A Warrior’s Path

I hate doing marketing. Sigh.

But anyway, starting early on the morning of April 27th, A Warrior’s Path will be deeply discounted to just $0.99 as part of Amazon’s Daily Deals. This will continue for three days before the price rises to $1.99, and then three days later, on the evening of May 3rd, the price goes back to normal.

I know most people who read this post have already purchased the book, but if you know of anyone who might enjoy it, please let them know about the promo deal.


Another marketing post – yuck!

Here are my experiences so far:

I initially priced A Warrior’s Path at $5.49. I chose a number I felt was worthy of the work I’d put into the novel, and I factored length of the book into the equation as well. Many indie titles are selling at $2.99-$3.99, but those titles are usually half as long as mine. I thought $6.99 was too much to ask (although there is one indie novel titled Crucible of Souls that is about the same length as A Warrior’s Path that is listed occasionally at $7.99 – a brave choice and it seems to be working out for the author) and $4.99 was too low. Thus, I chose $5.49, which I hope is a reasonable compromise.
As for marketing, I initially purchased a Kirkus review. I think it takes courage to do this because there is no guarantee that the reviewer will like the book (and it costs $495). However, more than anything else I’ve done, I think the Kirkus review has helped sell the book and has paid for itself many times over.
Before launch, I asked over 50 reviewers to read the book and of those who responded, 5 said ‘yes’, but only 2 actually read the book. I won’t go this route again. Too much work for too little return.
The book then launched and landed with a thud, but somewhere in January it took off. I don’t know why it suddenly started selling. Possibly it was because Amazon listed it as a ‘New fantasy to read’ on their blast emails. I wish Kobo and Nook did the same because for every one sale on both those platforms, I’ve had over 100 on Amazon.
I ‘boosted’ a Facebook post about the book, and got lots of ‘likes’, but I didn’t see an increase in sales. Overall, I can’t say that Facebook has helped with sales much, but I’ve heard other authors had greater success.
I’ve also advertised on Goodreads, but that hasn’t been very helpful except to vastly increase the number of people who’ve added the book to their to-read-pile. I also did a Goodreads giveaway, and I included basically the world. Again, that boosted the to-read-pile numbers, but it also cost me an arm-and-a-leg in shipping expenses since one book went to Sweden and another to the UK.
I also started a Twitter account (@DavisAshura) and purchased a marketing plan through Selfpublish Showcase. It only cost $37/year, and they send out blast tweets daily about the book to their >37k followers and those often gets re-tweeted. I don’t know if this is helping, but it didn’t cost me much, and it’s another data point I can use for book 2.
I did a price drop last week for 5 days. The first 3 days, I saw a definite uptick in sales, but the last two days, not so much. I think the moral is to not leave the price low for too long.
The book continues to sell well, although it’s starting to taper off, but that’s life. Can’t stay on top forever. 🙂

Facebook advertising

As an experiment, I advertised on Facebook between 2/22/2014-2/24/2014 to see if I could increase sales of A Warrior’s Path. My dollar limit was set pretty high at $25/day for the first two days and $15 for the third day. I targeted the ad to include people from the US, Canada, UK, Australia, and India who were interested in popular fantasy/sci-fi authors like Robert Jordan, Anne McCaffrey, Mercedes Lackey, and Brandon Sanderson as well as Game of Thrones and ebooks. Overall, the target audience was listed at 42 million. Pretty big I thought.

Also, I made sure the ad linked directly to the Amazon page for A Warrior’s Path

When I first started the ad, it was included in my timeline as well as a right-hand ad. At first, almost everything I got was a click to the timeline ad, and people didn’t go on to the Amazon page. So the ad increased awareness, and I even got some more ‘Likes’ for the FB page, but I don’t know if it did anything for sales.

The next day, I deleted the inclusion of the ad as part of my timeline and left it solely as a right-hand ad. I can’t say I noticed much of a change even then in terms of sales.

At that point, S.G. Night, author of Attrition: The First Act of Penance (btw Sam is only 18, but my goodness, his writing is so much more mature. He has a wonderful future ahead of him and his future might be now) suggested some changes I make to the ad. Sam has had success advertising on FB, and he had some good advice on changes I should make to my target audience.

Thus, further changes to my ad campaign were made on 2/24/2014 to be implemented on 2/25/2014. I got rid of Game of Thrones and readers of ebook , and went with George RR Martin and many, many more authors, such as Janny Wurts , Stephen R. Donaldson, and Jennifer Roberson. My audience went from 42 million to 2 million. That’s also when I dropped the daily total I was willing to pay to $15, but kept the max bid for an ad at $0.60/click – I ended up paying $0.24/click for the entirety of the campaign.

So. Did advertising work?

I’m not sure. My sales were at their peak about two weeks ago, and since then have steadily trended downward, although they’re still healthy. Nevertheless, I wanted to see if I could halt the decline. On 2/22/2014-2/23/2014, my sales were about the same as they have been over the past week, or possibly even a little lower, but on 2/24/2014, I had a slight bump in sales. I’m not sure what to make of such short trends and small data points.

Also, one rather large caveat is that I had a Goodreads giveaway that just ended on 2/25/2014, so that obviously factors into things.

The bottom line is that I think I need a lot more data points and trends to see if the FB ad can or has helped, but I’m going to keep plugging away, and I’ll keep on posting about my results.


An experiment

Over on my Facebook page, I’m running an ad to see if I can drum up sales for A Warrior’s Path.

As a self-published author, I kinda have to worry about silly things like marketing since there isn’t anyone else to do it. More importantly, I’m following along the paths laid down by Michael Sullivan, Joe Konrath, Lindsay Buroker, and many other authors who have shared their own experiences on how they built their readerships. It’s all part of giving back.

The Facebook ad is an experiment, and once I have the details on how much it finally costs and how many sales (if any) it generated, I’ll let everyone know.